Media & Entertainment Powerhouse ZEE Entertainment Enterprises Ltd. (ZEE) intensifying its fight against Covid-19, today committed to offer a financial relief to over 5000 daily wage earners, working directly or indirectly for the Company in its overall production ecosystem. Gauging the unprecedented impact caused to all daily wage earners due to the lockdown, as a responsible player in the media & entertainment sector, ZEE has taken this step ensuring that the families of daily wage earners do not get impacted during the ongoing challenging phase.
In order to further support Prime Ministers’ Citizen Assistance and Relief in Emergency Situations Fund (PM CARES Fund), ZEE will leverage the strength of its media network across the Nation and World at large, encouraging over 1.3 Bn people to contribute. Over and above this step, ZEE has also provided an opportunity to all of its 3500 employees to offer voluntary contributions towards PM CARES Fund through an intranet portal. The Company will match the corpus collected from the employee contribution and the collective amount will be donated to PM CARES Fund.
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On the Company’s digital side, ZEE5 ensured that the internet bandwidth across the Country was optimized by replacing High Definition (HD) content to Standard Definition (SD) content. ZEE5 also ensured that the viewers remained calm and composed during the lockdown phase with its #BeCalmBeEntertained initiative. As a responsible media & entertainment player, ZEE has taken all the steps needed in intensifying its fight against Covid-19, with a key focus on supporting the daily wage earners and in keeping its viewers well informed and entertained.
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